http://www.spyglassgreenmarketing.com Marketing communications for green industries. Thu, 18 Feb 2010 17:01:18 +0000 http://backend.userland.com/rss092 en When you are ready to begin a green marketing program for your company, here are some simple steps to follow: Conduct an audit of your business and pinpoint potential green initiatives Seek staff input From that audit/input, create a mission statement that will serve as your guiding principles Inform key stakeholders (employees, customers, shareholders) ... http://www.spyglassgreenmarketing.com/?p=324 Is your company ready for a green marketing campaign. It is if you can say 'yes' to all or most of these qualifying criteria: Conducted company audit for potential green initiatives Got employee input Surveyed customers Developed a mission statement Developed green guiding principles Obtained buy-in from all company levels Implemented timeline for green initiatives Allocated budget for ... http://www.spyglassgreenmarketing.com/?p=318 According to one national source, more than $70 billion of the $787 billion in stimulus funds authorized through the American Recovery and Reinvestment Act has been set aside for advanced energy projects, which covers everything from home weatherization efforts to wind turbines, solar panels, solar water heating systems and more. The ... http://www.spyglassgreenmarketing.com/?p=315 Your commitment to creating a vibrant, sustainable environment extends from the executive offices to manufacturing plants and virtually along every touch point in your daily operations.   Going green means improving efficiency, enhancing the bottom line, fueling product innovation and incorporating sustainable best practices throughout your organization. That’s why everyone in your company is ... http://www.spyglassgreenmarketing.com/?p=228 Here's a going-out-on-a-limb-prediction for 2009: New media will play an ever-more important role for copywriters looking to tap into the green landscape. Will there be a place for traditional channels like printed newsletters, brochures, direct mail, catalogs?  Absolutely, and anyone who is making a living as a copywriter should continue to seek ... http://www.spyglassgreenmarketing.com/?p=215 I've  been working in marketing and communications for the better part of 15 years, mostly business to business with the occasional consumer project thrown in. The economy may be in a tailspin, but these are exciting times for B2B marketers who understand how to market and sell in the new ... http://www.spyglassgreenmarketing.com/?p=177 How much time and effort should be dedicated to developing an environmental strategy for your company? I would say just as much effort as in product, price, promotion and distribution strategy. Here's why: Whether you are in product or service marketing, your customers are defining the way your company is positioned ... http://www.spyglassgreenmarketing.com/?p=167 Marketing efforts from electric and gas utilities seems sporadic at best, especially since deregulation has hit most of the country. One would think that when customers are given a choice to flee, the utilitiy company would up its retention efforts. Many utilities are using alternative fuels to generate power, which becomes ... http://www.spyglassgreenmarketing.com/?p=163 The value of green building construction is projected to increase to $60 billion by 2010, according to a report by McGraw-Hill.  The green building products market is projectedt to be worth $30-$40 billion annually by 2010, according to Green Building Alliance. What does this all mean for marketers in this industry?  ... http://www.spyglassgreenmarketing.com/?p=156 Much has been written about the green marketing movement in the consumer marketplace and perhaps there is some truth to an over-saturation of green messages.  What company is not green anymore when touting a consumer product? In my practice, I see a lot more 'B2B green' because industrial and commercial companies have a ... http://www.spyglassgreenmarketing.com/?p=135