When you are ready to begin a green marketing program for your company, here are some simple steps to follow:
- Conduct an audit of your business and pinpoint potential green initiatives
- Seek staff input
- From that audit/input, create a mission statement that will serve as your guiding principles
- Inform key stakeholders (employees, customers, shareholders) of your new green mission statement
- Appoint a team or executive leader to oversee the green initiatives
- Update your Web site with the new mission statement
- Develop internal communications (E-newsletter, E-mail messages, signage, quarterly report) to keep the green movement going
- Write initial press release to local and trade media
- Learn about the rules and regulations that affect your industry, especially land, water and air compliance; recycling; hazardous vs. non-hazardous waste disposal; green building codes.
If you need helping in creating a green marketing message, contact Jim DiFrangia at jimd@spyglassgreenmarketing.com or call at 440-346-6249.
Is your company ready for a green marketing campaign. It is if you can say ‘yes’ to all or most of these qualifying criteria:
- Conducted company audit for potential green initiatives
- Got employee input
- Surveyed customers
- Developed a mission statement
- Developed green guiding principles
- Obtained buy-in from all company levels
- Implemented timeline for green initiatives
- Allocated budget for specific green actiivities
- Communicated your green initiatives to personnal at all levels.
Need help in developing a corporate green strategy. Send an email to jimd@spyglassgreenmarketing.com and I will send you a free document that outlines other steps.
According to one national source, more than $70 billion of the $787 billion in stimulus funds authorized through the American Recovery and Reinvestment Act has been set aside for advanced energy projects, which covers everything from home weatherization efforts to wind turbines, solar panels, solar water heating systems and more.
The trend toward energy efficiency is creating opportunities for makers of energy efficient products and companies that supply advanced technologies to the automotive and power generation markets. With the help of increased government incentives, consumers will demand more power from advanced energy sources, such as wind farms, solar panels and fuel cells.
Although a substantial amount of these dollars is going toward R&D, the time will come when marketing takes a more center stage role in the advanced energy sector. Communications disciplines like public relations, website development and social media will play an important role in the coming years once advanced energy startups get through the recession.
Dollars well-spent on marketing will pay off in increased brand awareness, greater consumer acceptance and positive growth for any company in advanced energy.