Crafting messages around green manufacturing.
Your commitment to creating a vibrant, sustainable environment extends from the executive offices to manufacturing plants and virtually along every touch point in your daily operations.
Going green means improving efficiency, enhancing the bottom line, fueling product innovation and incorporating sustainable best practices throughout your organization. That’s why everyone in your company is should embrace an environmentally-friendly mindset that ultimately drives productivity.
Telling your stakeholders about how you have transformed manufacturing operations into sustainable initiatives starts with the basics. To demonstrate your commitment to helping maintain a better environment, list those initiatives that drive down energy usage, recycle materials and drastically reduce solid landfill waste. Form a manufacturing ‘green’ steering committee and discover how you are doing in these core areas and how to improve.
Describe how your manufacturing operations use a streamlined production process that minimizes equipment downtime, thus creating a more energy efficient workflow. Does your plant use energy-saving florescent lighting, which is 10-20 percent more efficient than standard industrial lighting with equivalent light output?
You can craft around recycling if your plants recycle materials such as scrap steel, wood, cardboard, aluminum and e-scrap–used computer equipment including terminals and keyboards. A grassroots program like this cuts down on landfill waste and helps preserve our natural resources. Another great message.
Do you use sustainable manufacturing processes that are non-polluting, conserve energy and natural resources…and are economically sound and safe for employees? This makes for an excellent news release.
Your stakeholders want to be aware of your plans to transform manufacturing into a sustainable operation. So do your customers. Start with simple steps that don’t require a huge investment then develop more long-term goals.