Green marketing checklist
Is your company ready for a green marketing campaign. It is if you can say ‘yes’ to all or most of these qualifying criteria:
- Conducted company audit for potential green initiatives
- Got employee input
- Surveyed customers
- Developed a mission statement
- Developed green guiding principles
- Obtained buy-in from all company levels
- Implemented timeline for green initiatives
- Allocated budget for specific green actiivities
- Communicated your green initiatives to personnal at all levels.
Need help in developing a corporate green strategy. Send an email to jimd@spyglassgreenmarketing.com and I will send you a free document that outlines other steps.