Steps to green marketing
When you are ready to begin a green marketing program for your company, here are some simple steps to follow:
- Conduct an audit of your business and pinpoint potential green initiatives
- Seek staff input
- From that audit/input, create a mission statement that will serve as your guiding principles
- Inform key stakeholders (employees, customers, shareholders) of your new green mission statement
- Appoint a team or executive leader to oversee the green initiatives
- Update your Web site with the new mission statement
- Develop internal communications (E-newsletter, E-mail messages, signage, quarterly report) to keep the green movement going
- Write initial press release to local and trade media
- Learn about the rules and regulations that affect your industry, especially land, water and air compliance; recycling; hazardous vs. non-hazardous waste disposal; green building codes.
If you need helping in creating a green marketing message, contact Jim DiFrangia at jimd@spyglassgreenmarketing.com or call at 440-346-6249.